Zaraz -

Search Engine Optimization

While having a powerful and desirable brand and Web site are clearly important, they are useless if potential customers cannot find your site on the Web. It is therefore critical to have a high ranking on all major search engines and directories.

Due to this imperative, at Zaraz we are taking a closer look at Search Engine Optimization (SEO), defined as the "designing, writing, and coding (in HTML) of an entire Web site to increase the chances that it will appear at the top of search engine queries for selected keywords and keyword phrases."